Most people love expressing their opinion. And there is no easier way than to do it than online. A quick “like” or “heart” or “angry face”. Perhaps a retweet or a favorite. Who doesn’t like to add a perfect comment, that will make an old friend smile? Or get a chuckle.
What could possibly ruin that buzz quicker than what has come out over the last few days? The idea that all those social media interactions are patterns and are being used to draw conclusions about us. And I’m not talking about advertising. I’m talking politically. And someday potentially worse. Someday perhaps you don’t get a bank loan? Or your kid doesn’t get in to a certain school? Or you are denied membership to a country club. Because you have been analyzed by your “likes” on social media and have been given a label. Or a score of some kind. This will be one to watch.
Bret Erickson
Passkey Technology
http://www.passkeyinc.com
Tech for Thought 